• what is your message to the audience
• how do you want the audience to respond
• what is the appropriate writing style and format for reaching the audience

Examples of Media Formats

Mechanical Media

• print media

magazine articles, newspaper,
columns, grant proposals, technical
publications, brochures, newletters

• electronic media

blogs, DVD, online articles, e-books,
website content

Physical Media

presentations, teaching,
workshops, interviews